Statement of Intent

How to write a statement of intent from Great Baddow High School Media

Websites

Ami https://jeonyoonjin1.wixsite.com/jeonyoonjin

Sam https://reavestodd1702.wixsite.com/reevest

Leo www.zathuramag.wixsite.com/zathura

Fred https://freddiegore110102.wixsite.com/freddie

Maisie https://maisiee02.wixsite.com/mysite

Brooke https://brookee302.wixsite.com/mysite

Lily https://gabriellashawoffic.wixsite.com/mysite

Rosie https://circamag19.wixsite.com/circamag

Kieran G https://j4meselliott2019.wixsite.com/jameselliott

Tilly https://euphoriamagmedia4.wixsite.com/mysite

Daisy https://mercurymagazinems.wixsite.com/website

Regan https://otiummagazine20.wixsite.com/otium

George  https://jaxpalance.wixsite.com/mysite

Zoe https://zoeofficial6.wixsite.com/mysite

Ella https://ellacrisp.wixsite.com/blythex

Grace https://canvasentertainmen6.wixsite.com/mysite-canvas5

Rob https://neptuneentertainme.wixsite.com/neptuneonline

Tom https://snowsoundaudio.wixsite.com/tomsnow

Anjelica https://anjelicaxchalk.wixsite.com/mysite

Sofya https://sonyayegorovna.wixsite.com/mysite

Josh https://itvinsight.wixsite.com/insight

Louis https://itvsamhain.wixsite.com/itvsamhain

Kieran  https://kieranfuller15.wixsite.com/niko

Joe https://joecollins596.wixsite.com/filmfocus

Nathan https://therealchriswilde.wixsite.com/officialsitecw

Brooke https://brookee302.wixsite.com/mysite

Matilda https://euphoriamagmedia4.wixsite.com/mysite

NEA

Final stretch everyone!

Please have on your NEA blogs:

• Research and planning (make sure this shows influences in your final products)
• Statement of Intent (right number of words, doesn't have to be perfect yet)
• Production 1 (music videos/tv drama/magazines)
• Production 2 (websites)

Sentence structure techniques

Radio revision

• READ THROUGH THESE POINTS AND FIND EXAMPLES FROM THE LIST BELOW
• 
  
• processes of production, distribution and/ or circulation of PSB radio content in a national context

· role of the regulatory framework, including that of public service broadcasting remit

· significance of PSB broadcasting and longevity versus varied commercial stations which compete for audiences

· specific PSB requirements which impacts on the content of radio output

· impact of ‘new’ digital technology on the reach of radio shows and the way in which content can now be digitally distributed and circulated through an internationally recognised platform versus the competing methods of commercial radio stations. Responses should refer to The BBC Radio One Breakfast Show and might consider:

· how the structure of PSB institutions such as the BBC might influence the format and output of the show in terms of monetary budget and synergy across different platforms. Also, fulfilling its remit to inform, educate and entertain the public

· how the BBC is very much a national institution and the Breakfast Show has been a long-running success; a degree of nationalisation of BBC radio as being traditional and high quality across a diverse range of audiences (now several channels offering alternative breakfast show content) with an emphasis on attracting a key demographic to stay relevant

· the budget and reach of the show in terms of attracting famous stars to participate on the show to reach large national and international audiences (via podcasts/online) which can dwarf less successful commercial stations

· the choice of presenter to challenge adult audiences whilst attracting teens – possible reference to long term commitment of radio presenters

· the use of modern platforms to listen and stream content which (Long-tail) can amass a high number of diverse audiences, thus fulfilling their remit. The show has an array of social media presence to sustain and attract new audiences, e.g. YouTube; simulcasts of 1Xtra highlights

· reference to specific examples and excerpts from the radio show that they studied to support their points made with reference to the production values of the show.

· economic development of BBC as a leading media provider (nationally and internationally); how the radio show is ‘cutting edge’ in terms of the way it is produced show; how the ‘long-tail’ style reaches across multiple platforms

 · economic contrast between budgets of BBC Radio One Breakfast Show versus commercial radio institutions

· political context of radio production in terms of PSB expectations versus the niche/commercial nature of other radio programmes

· political pressure on the BBC to remain unbiased whilst also fulfilling their remit as a PSB during the construction and distribution of radio show content

· cultural significance of the BBC being a traditional and respected broadcaster with high production values that appeals to multigenerations of loyal audiences and fan-bases

· cultural importance of the BBC in attracting a range of talented performers and artists to cross promote economic interests of the BBC and fulfil cultural interests of diversity and popular culture.

https://www.telegraph.co.uk/news/2016/04/14/how-does-the-bbc-spend-its-5bn-in-licence-fee-money/

cute revision https://www.bbc.co.uk/bitesize/guides/z2s97hv/revision/3

• music

• news 

• audience phone in

• promotion

• celebrity guest

• audience games 

Egs

CBR and Titanium

Halfway evaluations

Halfway Evaluations

Halfway evaluations are a really good way of looking at some of your work, finding out where you're going with it and giving you some feedback. Due next Thursday 14th November please provide a presentation including the following:

- music video/tv drama drafts- 1 minute's worth of production so we can get an idea of the themes and the locations
- magazine production - front cover and contents draft
- your website - show us your social media, your various pages and how they will link with your branding, remember you need audio visual material on your website.
- How are you going to attract/communicate with your audience on your website

Demonstrate how you will be converging your new brand and what you are still to include in your productions. The class will have the criteria and indicative content and judge you on it so please read through it carefully. It is here: https://www.ocr.org.uk/Images/465770-unit-h409-03-04-a-level-media-studies-making-media-nea-briefs-june-2020.pdf

Here are some good examples.

http://gbhsa2elonawoodford.blogspot.co.uk/2016/11/halfway-evaluation.html 

http://gbhsa2saraholivier.blogspot.com/2016/11/halfway-evaluation-and-feedback.html

Advertising

Media Studies OCR A Level Advertising and marketing 11 01 19 from Yvonne44

Good examples of audio visuals for website inspiration

https://lukasdegutiscandi.wixsite.com/kpfashion/about

https://littlefrijj.wixsite.com/mysite/listen

https://11rh33.wixsite.com/harpercollective

https://farihahchowdhury08.wixsite.com/website

https://latymermedia17.wixsite.com/morgan

https://latymermedia17.wixsite.com/livia

https://upcomingmasonmusic.wixsite.com/mysite/blank

Q4 Hesmondhalgh or Curran and Seaton / Newspapers

Q3 Technological advances have created a long term decline in the circulation of national newspapers. Explain how the newspaper industry has responded to these changes.

The content below is not prescriptive and all valid points should be credited. It is not expected that responses will include all of the points listed but once again a lot of you have failed to give specific web examples and ways the newspapers are adapting to these changes and the relationship with their audiences. 

AO1:2

Responses will demonstrate knowledge and understanding of contexts of media and their influence on media products and processes including:

 explaining the economics of traditional and online editions of The Guardian and the Daily Mail newspapers (for example, paid for primarily by advertising based on audience number/ demographic as well as direct sales)

 showing the significance of these changes for traditional print editions and online editions and newspaper audiences (e.g. The Guardian focusing on its online content and seeking to develop a donation-based culture; the Mail moving slightly downmarket with clickbait stories hosted on MailOnline; both papers are still seeking to maintain their print editions although these are making a loss)

 explanation of technological convergence and/ or the proliferation of technology and the effect this has had on institutional process and audiences with reference to economic context (for example, The Guardian’s use of email to attract a regular audience; targeted advertising; the need for stories to be published online throughout the day as rolling news) GIVE SPECIFIC EGS

 explaining the economic effect of the decline of traditional print editions, for example, with reference to circulation and yearly sales figures of traditional print versions and the rise of online subscription (neither The Guardian nor the Mail currently operate a paywall, compared to some of their competitors, although there is some debate as to whether this model is sustainable) HOW DOES THE GUARDIAN ASK READERS FOR MONEY?

 explaining the economic implications of how newspapers are in competition for readers and how advertising revenue from the ‘new’ media is vital - GIVE EGS OF ADVERTISERS

 explaining the different platforms used by audiences to access news content from The Guardian and Daily Mail with reference to the growth in online readership (give some numbers) and the impact on how audiences consume news (use of specific social media, websites means many consumers no longer pay for news content). GIVE SPECIFIC EGS.

NEA Deadlines

NEA Deadlines

Week ending:

11/9

Song choices/Pitch presentation

18/9
final song choice/tv/magazine
narrowing down ideas themes after presentations (incorporating feedback)
choosing performers/models
costume ideas
locations finalised, blog organised with pitches uploaded onto slides

25/9
storyboard/shooting schedules/risk assessments
 

2/10

Finalise locations, costumes and props

Filming/Shooting week/ first draft of SOI due

9/10 

Start website design, to include labels and brand www.wix.com try and get the website name to have your brand name - I think you need to create a gmail for your brand for this.

16/10 

Any more filming needed

Website

23/10

All filming/photography complete

HALF TERM

Week ending:

6/11

Editing begins, audio visual filmed for websites

13/11

Halfway evaluations - gather feedback and upload

27/11

First draft of production - website articles/dvd covers uploaded

Teacher and peer feedback commencing the following week.

Reflect upon and upload to slides.

4/12 

Amend your statement of aims to reflect finished product intentions.

Website complete

11/12

Final productions - music videos, magazines and tv docs

January 2021- Fld/Kbr will moderate your productions (30% of your A level grade sorted!)

News revision doc

For Question 1 go to page 21

https://drive.google.com/file/d/1nQ5ECqgAWZQGqmlY5YAYkmtNmO0bE8D0/view?usp=sharing

Question 1 news question, examiners report, mark scheme and exemplar

Question 1 Analyse the different social and cultural representations in Sources A and B. Apply Hall's theory of representation in your answer.

• 

Mark scheme

Examiners' feedback

• Higher achieving candidates developed sophisticated discussions of the social and cultural representations rather than simply describing the way Theresa May had been represented. 
• There were a wide range of interpretations about what constituted Hall's theory of representation; therefore, it was necessary to be broad in accepting candidates' application application of the theory to the two texts.
• Some candidates analysed the two texts and then tried to shoehorn Hall's theory into their answer
• Interpretations of Hall ranged from stereotypes, to power relations, analysis of gender and finally to reception theory 

Full mark answer Q1:

 

AO2: 1 – apply knowledge and understanding of the theoretical framework of media to analyse media products, including in relation to their contexts and through the use of academic theories Total 10 marks

Practise question 1 indicative content

·         Gauntlett’s theory applies to a sense of identity that a newspaper can offer its readers eg identity of a liberal, progressive arts loving Guardian readers or a patriotic, hard-headed Daily Express reader (ordinary person who likes to keep in touch and enjoys celebrity news) give evidence of these

·         Diverse and contradictory media messages – give examples

·         Both main images are identical and have been selected to represent Luxembourg’s prime minister at a press conference standing on his own signalling toward at a podium pointing at an empty

·         Empty podium significant as Mr Johnson was meant to be answering questions

·         This significant event is influenced by political bias – DE pro Johnson and anti European and Guardian anti Johnson more remain – support with text

·         The use of space and composition in the Guardian main image alongside the anchorage of headline/copy reinforces the narrative of Boris’ absence as cowardly or embarrassing

·         The DE layout forces focus onto Luxembourg PM and surrounds him with derogatory defensive text using words such as tiny haven, stage-managed, anti-Brexit, no wonder childish language

·         If Gauntlett says people use media to build self identities – The Guardian would appeal more to left wing Remainers and the DE to right wing leavers

NEA requirements and pitch

NEA requirements - make sure you've ticked these off first then be creative! We don't want a moderator to say it didn't quite fit the genre or the representations weren't clear enough.

https://www.ocr.org.uk/Images/465770-unit-h409-03-04-a-level-media-studies-making-media-nea-briefs-june-2020.pdf

Look through research and planning slides and look at the requirements of the spec such as different locations, representation of social groups, performance...

This is a presentation for the rest of the class, class feeds back you take on feedback. Look at statement of intent doc and see how you might apply them.

For TV Drama

- characters
- intro music
- narrative
- themes
- locations
- main influences
- look/style


For magazines:

- magazine ideas (3 different kinds)
- name of mag
- colour scheme fonts
- what kind of entertainment magazine
- what areas will be included in the contents pages (show some influences)
- ideas for front covers - choose from real magazines

For music videos:

- song choices - 3
- name of artist band
- style (find similar looking videos)
- performance, narrative
- costume/location ideas
- lyrics

http://gbhsmediastudies.blogspot.com/search/label/NEA

NEA samples

https://latymermedia2017alize.blogspot.com/

https://latymermedia2017derek.blogspot.com/


http://latymermedia2017livia.blogspot.com/


https://latymermedia2017morgan.blogspot.com/

 

SUMMER TASKS

YEAR 13 SUMMER WORK

FIRSTLY MAKE SURE YOUR EXAM BLOGS ARE UP TO DATE, YOUR ASSESSMENTS AND DIRT SHEETS ARE ON THERE AND THAT ALL YOUR RESEARCH AND PRELIMS ARE ON YOUR NEA BLOGS with their reflections.


THEN… (TO GO ON YOUR EXAM BLOGS, LABEL CONTEXT)


INTRO TO CONTEXT – IN THE EXAM YOU MAY BE ASKED TO REFER TO ECONOMIC, POLITICAL, SOCIAL OR CULTURAL CONTEXT. THESE OF COURSE TEND TO OVERLAP. HERE IS A TASTER FOR YOU TO RESEARCH AND SUMMARISE. WE THOUGHT ECONOMIC WOULD BE A BIT TOO BORING FOR THE SUMMER HOLIDAYS BUT WE’LL RETURN TO IT.


BIG NEWS AND CURRENT EVENTS
Create a timeline and description of the following events that took place 2017/2018 so that you understand the contexts around them. It would really help you if you found front covers from the main papers (Guardian, DM, Times, Mirror)
BREXIT – When did David Cameron announce referendum? Why did he do this? Who were the leavers/remainers? Analyse front pages of Brexit result https://www.theguardian.com/media/gallery/2016/jun/25/brexit-front-pages-in-pictures.


POLITICS
· After Cameron resigned who was running for the leadership? Who ran for recent Tory leadership? Who is leader of the Lib Dems?
· When was May chosen as leader of the Conservative party?
· General Election result and the rise of Jeremy Corbyn’s popularity.


ROYALS Engagements, Queen’s 90th, babies


TERRORISM and HATRED
· Westminster Bridge
· London Bridge
· Borough
· Finsbury Park mosque
· Manchester
· Jo Cox

SYRIAN WAR
· Brief summary, still ongoing, huge humanitarian issues, refugees


SPECIFIC UK ISSUES
- Brexit of course and May's downfall
· Grenfell tower – what issues did this event highlight?
· Windrush
· NHS – doctor’s strikes, worry over privatisation, waiting times
· Charlie Gard
· Football sex abuse
· Murray wins Wimbledon
· 2016 Great Britain Olympics success
· Immigration
YOUTH AGGRESSION – Acid attacks and spate of stabbings
TRUMP ELECTION – Lead up and Reaction
#METOO CAMPAIGN #BLACKLIVESMATTER


CULTURAL TRENDS OF 2017-2019 (and how other media has influenced a product) Spider diagram, Moodboard whatever you fancy to get an idea of the zeitgeist (look it up).
· Films
· Tv programmes
· Music
· Video games
· Youtube, memes, twitter storms
· Find three examples of intertextuality
· TOP CULTURAL FADS ie dab, fortnite and links to dance moves which footballers then took on in world cup


SOCIAL CONTEXT – changes in wider society find some egs in media for each
· DISABILITY (more publicity in Olympics), look at tv programmes that have tackled this, physical, mental and emotional issues have had more recent attention recently
· REGIONALISM – Made in Chelsea vs TOWIE vs Geordie Shore?
· CLASS – do chavs still exist? How are they represented? What is ABC1? Beyonce/Jay Z collaboration
· AGE – youth, elderly
· GENDER - look at #metoo and various gender identities on the rise
· ETHNICITY – look at The Carters Apes**t, This is America, Black Panther, North Korea and Kim Jong-Un reps, Immigration issue
· SEXUALITY – there has been a year on year increase in LGBT characters in the media, find three characters from different media in the last five years

Minecraft construction

Prelim Tasks

News Representation

News revision

Indesign tutorial

https://www.youtube.com/watch?v=xXKAhmT9GxU

Photoshop intro

NEA research and planning tasks

Intro to music video

Introducing the-music-video from Great Baddow High School Media

Performance, Concept and Narrative

Performance narrative concept from Great Baddow High School Media

What music means to you

What Music Means To Me

'What Music means to Me' - presentation to the class

As preparation, pick 3 tracks that mean something to you - in some way are a reflection on your life, and prepare to talk about your choices. One track should be from your childhood, one from your early teens and one that means a lot to you today. It's about honesty not about what your friends will think of you.

As with every hwk/task write about what you learnt from the task and each other. Basically what it says here and your own reflection:

The purpose of this task is to get you to use music in an autobiographical way and to think about the significance of music personally, culturally and socially.

Titanium

CBR - Stop Where You Are

Corinne Bailey Rae - Stop Where You Are from SianField81

Charity advert campaign

1) Research good charity posters and come up with a list of conventions of what you need to include in your own construction
2) Think of a charity you would like to support and come up with an innovative/memorable name
3) Plan logo, copy, main image/s, website, text number and discuss what emotion you would like to evoke in your audience
4) Create your award winning charity poster
5) Evaluate your production

<b>Evaluation</b>
1) How did you plan your print advert? What processes did you use?
2) What factors did you have to take into account when planning, filming and construction?
5) How successful was your advert? Please identify what worked well and with hindsight what would you improve/do differently?
6) What did others say about your advert campaign?
7) What have you learnt from completing this task?

Shelter intro

Shelter campaign

Advertising - Lucozade

Advertising - Old Spice

Fact sheet

https://drive.google.com/file/d/1UazN20SLmE_wYmgp5wH8Aw6Hb8FSGsRU/view?usp=sharing

Big Issue

https://drive.google.com/file/d/1gnzNM2D8HCEi3hYToCrWA9WuJvBNscUw/view?usp=sharing

Minecraft Construction Task

Every successful media construction requires research, planning, production and evaluation.

Even though sales are stronger than ever, Minecraft are trying to encourage all those young Fortnite fans to fall in love with the game as much as the older teens. You have been hired to come up with some merchandise ideas for Minecraft targeting both genders and aimed at a 7-16 audience.

Create a google slide or similar and include:

Research
What has been some of most successful merchandise aimed at this age group so far. eg Star Wars, Toy Story, Frozen

What other minecraft merchandise is available currently? Show some examples.

Planning
Look at some print adverts and decide what the conventions are. Plan a design or describe your idea.

Production
Choose the programme you'd like to make your product on and design your product making sure you believe in its success and that it fits print advert conventions.

Evaluation

Minecraft group presentations - great work!

Minecraft lessons

Minecraft fandom

Minecraft – fandom

Key products

Video games – Minecraft – Factsheet: www.ocr.org.uk/qualifications/as-a-level-gce-media-studies-h009-h409-from-2017/planning-and-teaching/

BBC Newsbeat, ‘Minecraft: New marketplace for community creators’: www.bbc.co.uk/newsbeat/article/39553631/minecraft-new-marketplace-for-community-creators

Minecraft website: https://minecraft.net/en-us/

Minecraft Wiki page on Fandom website: http://minecraft.wikia.com/wiki/Minecraft_Wiki

Minecraft walk throughs

• Discuss the ways that Minecraft is similar or different to their preferred video games.
• Evaluate what Minecraft provides in terms of entertainment and education.

• Identify the key features of Minecraft. Highlight three key points.

Minecraft walkthroughs. For example:

www.youtube.com/watch?v=aKZEJy9KR6Y

www.youtube.com/watch?v=vINTnJal5yc

www.youtube.com/watch?v=sy7llVkYdh0

www.youtube.com/watch?v=zyStcAdJk5o

Minecraft website: https://minecraft.net/en-us/

Minecraft on Wikipedia: https://en.wikipedia.org/wiki/Minecraft

Minecraft fans

https://www.businessinsider.com/minecraft-facts-fans-video-games-2015-7?r=UK

The story of minecraft

Minecraft – The Story of Mojang

The following two extracts are from the documentary Mojang: The Story of Minecraft which can be found in full on Youtube. Watch the extracts carefully and answer the questions.

A Youtuber’s experience (Interview with Ali-A (additional comments by …) . Time 24.34-33.56:

1) How many subscriptions does Ali-A have for his Youtube channel?

2) How many years have he been doing this?

3) Why did he start playing Minecraft?

4) What does he say he is trying to do with his content?

5) Describe his average working day

6) Why might we watch Youtubers?

7) What is Twitch and what is the average time spent on it by a viewer?

8) How much do you estimate that Ali-A earns in a year? Go to socialblade.com to check your answer

Microsoft’s purchase of Mojang (3.22-8.15) :

9) How much was Minecraft purchased for?

10) What are 3 reasons behind Microsoft’s purchase?

a)

b)

C)

11) How might this affect the game?

12) What is Minecraft’s biggest asset?

Radio 1 test

Radio 1 Breakfast show - review, research, test and write up

1. How long has Greg James been presenting The Radio 1 Breakfast show?

2. What is the age range of the target audience that the R1BS aim to attract?

3. What are the main differences between R1BS and commercial stations' breakfast shows like Capital FM?

4. List as many ways audiences can access Radio 1 that you can think of.

5. How can the audience interact with the R1BS?

6. Which professional body regulates Radio and how might this affect what is broadcast?

7. How does The R1BS fulfil its remits as a public service broadcaster?

8. Why is the controller of Radio 1, Ben Cooper unconcerned about the drop in listening figures for the R1BS?

WITH REFERENCE TO R1BS EPISODES give examples:

9. How does the program promote British music?


10. What genres of music were played during your slot? Give some examples.

11. Celebrity interviews - Who is being interviewed and what are they being interviewed about? How many of the interviews are with British people?

12. News items - List the stories and identify which relate to Britain.

13. Quizzes and games - what can you win?
14. How does the broadcast fit into the BBC ethos of 'informing, educating and entertaining'?
15. How does it differ from commercial breakfast shows?

16. Who do you think the audience is from the content of 'your section'? What evidence do you have for this?


17. How large is the audience for the Radio 1 Breakfast show?
18. Which five audience categories did the BBC Trust use to measure audiences in 2016?
19. Which BBC radio station is most targeted at a mass audience?
20. Which BBC radio station is most aimed at a niche audience with high levels of cultural capital?


Write up your answers into a paragraph to make it easy to revise from in the summer.

Radio 1 practical task

Radio 1 Construction evaluation

What was the task you were assigned?

Who was in your group and what was everyone's role in the task?

What fresh ideas did you bring to the programme?

Who did you interview?

What tracks did you choose and why?

What was the running order?

Who is your target audience?

How did you relate to/attract your audience?

How does your product fit in with the BBC/PSB remit?

What do you think you could have improved in terms of content ?

What was your initial feedback?



What did others say about your production?

Identify what went well and with hindsight what would you do differently?

History of Radio 1

Bad quality but good programme.

https://www.youtube.com/playlist?list=PL86A6F003D6989E31

Radio 1 Breakfast show - answer slides 13, 16, 17

Radio 1 breakfast show lesson 1 from Great Baddow High School Media

Labels Radio, Industry, Audience

Greg James new Breakfast DJ

Radio 1 targeting audience from Great Baddow High School

• Yesterday's quiz
• Pass the Pasty
• Unpopular opinion - HP should have died, cheese is overrated etc
• Jan Slam - prizes every day in January
• You're up to date with the latest news - quote from an interview now a regular segment
• Look at media twitter feed for useful articles as well as online

Blogs

Latest blog posts... Labels you should use are in bold
TERM 1A BLOG TASKS

1) your top three media and why INTRO
2) intro to media notes INTRO
3) summer tasks INTRO
4)genre picture task (how did you frame your picture to denote the genre you were assigned. Analyse each top picture for that genre and write about what went well, even better if) LANGUAGE
5) Steve Neale - Genre theory, give a brief explanation and example THEORY
6) Hybrid genre description  VOCABULARY 
7) Find a poster and add DISTINCT to it so describe each of the areas (setting, themes, icons, narrative, characters, textual analysis) Apply SEMIOTICS - DENOTATION/CONNOTATION to these.  LANGUAGE
8) Camera shots filming showing understanding of meaning. LANGUAGE
9) Premiere editing, export onto youtube (make sure you have added a wide range of effects, visuals and added titles.) Write a short description of the task and what effects you learnt to use. CONSTRUCTION
10)  Mise En Scene, create an emaze and analyse sherlock shots A-E and then the print adverts applying CLAMPS to each LANGUAGE
11) Apply DISTINCT and Camera, Mise En Scene, Sound and Editing to the opening five minutes of Boyz N the Hood LANGUAGE
12) Theory video - make your assigned theorist an easy to remember experience by making it visual and applying it to real media texts. THEORY Email the youtube link please
13) Type up your audience notes and your own personal profile AUDIENCE
14) Advert-remake planned and filmed as a group, edited individually CONSTRUCTION
15) Class notes and bbc bitesize https://www.bbc.com/bitesize/guides/zqrdxsg/revision/1industry notes INDUSTRY
16) BBC bitesize glossary copied and pasted with vocabulary and industry label VOCABULARY/INDUSTRY
17) Industry theorists theory insight, don't just copy and paste them, really explain it THEORY
18) Industry presentation INDUSTRY




TERM 1B BLOG TASKS
19) Upload 1A assessment, mark scheme and DIRT sheets onto blog. Save as pictures and upload onto blog. ASSESSMENT
20) Stuart Hall notes THEORY
21) Representation notes REPRESENTATION
22) Representation in a tv drama, music video, advert http://gbhsmedia2018.blogspot.com/2018/11/representation.html REPRESENTATION
23) News table - audience and circulation figures NEWS, AUDIENCE, INDUSTRY
24) Newspaper terminology, labelling and uploading video NEWS, LANGUAGE, AUDIENCE, VOCABULARY
25) https://www.bbc.com/bitesize/guides/zy4rfrd/revision/1  Study and do test add link to your blog NEWS
26) News values and analysis of two front covers (broadsheet and tabloid) NEWS, LANGUAGE
27) Upload class notes on advantages and disadvantages of online newspapers NEWS, LANGUAGE, AUDIENCE
28) Compare two website articles and analyse the language, comments (audience participation) about the article and each other, check the social media links and compare. NEWS, LANGUAGE, AUDIENCE
29) Mid market, Tabloids and Broadsheet comparison NEWS, LANGUAGE
30) George Gerbner THEORY and representation in the news NEWS, REPRESENTATION
31) Mediatique industry data - newspaper industry research with DM and The Guardian as main focus 10 questions NEWS, INDUSTRY

https://assets.publishing.service.gov.uk/government/uploads/system/uploads/attachment_data/file/720400/180621_Mediatique_-_Overview_of_recent_dynamics_in_the_UK_press_market_-_Report_for_DCMS.pdf

32) The Guardian news values and target audience NEWS, AUDIENCE

33) Compare news websites, comments and social media posts NEWS, AUDIENCE
34) 500 word essay Why have print newspaper sales declined? NEWS, INDUSTRY, AUDIENCE
35) Class notes on audience, pros and cons of online media AUDIENCE
36) News topics from the past couple of years, presentations and notes from others' NEWS
37) Daily Mail mock up front cover CONSTRUCTION


TERM 2A
38) Jungle Book presentation FILM, INDUSTRY
39) Jungle Book interview and evaluation FILM, INDUSTRY
40) Jungle Book group essay FILM, INDUSTRY
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44) Radio essay RADIO, INDUSTRY, AUDIENCE
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Jungle Book practical task

PRACTICAL JUNGLE BOOK TASK

FOLLOW THESE INSTRUCTIONS!

A 2-3 minute interview with the marketing manager and producer of the new Jungle Book. If  there are three of you the producer and the marketing manager gets interviewed, if only two then take turns playing each of the roles and interview each other. The aim of these interviews is to get your audience to be excited about watching the film, it hasn't come out yet. The producer will talk about the exciting combination of actors and effects and the marketing manager can discuss all the ways they intend to promote the film. Go through your google slides and take notes of all the production and marketing techniques and devise questions for these.

Break it up into sections so that the interviewer can say let's take a look. Give us much information an be as interesting as you possibly can be and try to look at the interviewer when you speak. Maybe memorise a couple of lines at a time and then pause.

- Shot reverse shot (presenter and marketing manager) in the green room or with green sheet so you can insert Jungle Book backgrounds.
- Have a look at some film interviews, watch behind the scenes jungle book CGI clips
- Use your presentations, practise essays and fact sheets for the best bits
- Marketing and Distribution questions and answers do timings - what are the most important aspects of the Jungle Book marketing campaign. Include gimmicks, merchandise and social media.
- Find the clips and images you need to show in the background
- The Jungle Book trailer is saved in the shared media drive
- Find somewhere quiet to film with a blank background and think about lighting

Recommended timings:
Day 1 write script - watch clips and interviews and come up with a list of questions
Day 2 film plan, location, set up, rehearse lines, print scripts
Day 3 film
Day 4 film and edit
Day 5 edit

DUE WEDNESDAY 30th JANUARY

http://abcnews.go.com/Entertainment/director-jon-favreau-reveals-secrets-making-jungle-book/story?id=38426455

• http://www.animationxpress.com/index.php/animation/spanishjungle

• https://corporate.univision.com/corporate/press/2016/04/18/the-new-york-times-disneys-savvy-marketing-of-the-jungle-book/

• https://www.reelnreel.com/the-jungle-book-movie-youtube-marketing-success-strategy/

• https://www.quora.com/Why-was-Disneys-marketing-of-The-Jungle-Book-remarked-upon-as-savvy-and-innovative-What-did-they-do-differently

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