CBR and Titanium

Advertising

Media Studies OCR A Level Advertising and marketing 11 01 19 from Yvonne44

News Representation

Titanium

CBR - Stop Where You Are

Corinne Bailey Rae - Stop Where You Are from SianField81

Shelter intro

Shelter campaign

Advertising - Lucozade

Advertising - Old Spice

Fact sheet

https://drive.google.com/file/d/1UazN20SLmE_wYmgp5wH8Aw6Hb8FSGsRU/view?usp=sharing

Big Issue

Representation

• Group countertypes and stereotypes to be uploaded onto google drive

•Representation in newspaper front covers of your choice:•

• Upload Stuart Hall theory label theory - what is his representation theory?
• Use your media language techniques to discuss representation in your clip.
• What/who is being represented?
• How is it being represented?
• How is the representation made to seem 'true', 'commonsense' or 'natural'?
• What is foregrounded and what is backgrounded? Are there any notable absences?
• Whose representation is it? Whose interests does it reflect? How do you know?
• What have you learnt about the overall direction of the film’s representation?
• What way do you believe you have ‘received’ the meaning of the newspaper: through preferred, negotiated or oppositional reading? (Hall’s theory) Explain in detail, using supporting textual reference.