Q4 Hesmondhalgh or Curran and Seaton / Newspapers

Q3 Technological advances have created a long term decline in the circulation of national newspapers. Explain how the newspaper industry has responded to these changes.

The content below is not prescriptive and all valid points should be credited. It is not expected that responses will include all of the points listed but once again a lot of you have failed to give specific web examples and ways the newspapers are adapting to these changes and the relationship with their audiences. 

AO1:2

Responses will demonstrate knowledge and understanding of contexts of media and their influence on media products and processes including:

 explaining the economics of traditional and online editions of The Guardian and the Daily Mail newspapers (for example, paid for primarily by advertising based on audience number/ demographic as well as direct sales)

 showing the significance of these changes for traditional print editions and online editions and newspaper audiences (e.g. The Guardian focusing on its online content and seeking to develop a donation-based culture; the Mail moving slightly downmarket with clickbait stories hosted on MailOnline; both papers are still seeking to maintain their print editions although these are making a loss)

 explanation of technological convergence and/ or the proliferation of technology and the effect this has had on institutional process and audiences with reference to economic context (for example, The Guardian’s use of email to attract a regular audience; targeted advertising; the need for stories to be published online throughout the day as rolling news) GIVE SPECIFIC EGS

 explaining the economic effect of the decline of traditional print editions, for example, with reference to circulation and yearly sales figures of traditional print versions and the rise of online subscription (neither The Guardian nor the Mail currently operate a paywall, compared to some of their competitors, although there is some debate as to whether this model is sustainable) HOW DOES THE GUARDIAN ASK READERS FOR MONEY?

 explaining the economic implications of how newspapers are in competition for readers and how advertising revenue from the ‘new’ media is vital - GIVE EGS OF ADVERTISERS

 explaining the different platforms used by audiences to access news content from The Guardian and Daily Mail with reference to the growth in online readership (give some numbers) and the impact on how audiences consume news (use of specific social media, websites means many consumers no longer pay for news content). GIVE SPECIFIC EGS.

NEA Deadlines

NEA Deadlines

Week ending:

11/9

Song choices/Pitch presentation

18/9
final song choice/tv/magazine
narrowing down ideas themes after presentations (incorporating feedback)
choosing performers/models
costume ideas
locations finalised, blog organised with pitches uploaded onto slides

25/9
storyboard/shooting schedules/risk assessments
 

2/10

Finalise locations, costumes and props

Filming/Shooting week/ first draft of SOI due

9/10 

Start website design, to include labels and brand www.wix.com try and get the website name to have your brand name - I think you need to create a gmail for your brand for this.

16/10 

Any more filming needed

Website

23/10

All filming/photography complete

HALF TERM

Week ending:

6/11

Editing begins, audio visual filmed for websites

13/11

Halfway evaluations - gather feedback and upload

27/11

First draft of production - website articles/dvd covers uploaded

Teacher and peer feedback commencing the following week.

Reflect upon and upload to slides.

4/12 

Amend your statement of aims to reflect finished product intentions.

Website complete

11/12

Final productions - music videos, magazines and tv docs

January 2021- Fld/Kbr will moderate your productions (30% of your A level grade sorted!)

News revision doc

For Question 1 go to page 21

https://drive.google.com/file/d/1nQ5ECqgAWZQGqmlY5YAYkmtNmO0bE8D0/view?usp=sharing

Question 1 news question, examiners report, mark scheme and exemplar

Question 1 Analyse the different social and cultural representations in Sources A and B. Apply Hall's theory of representation in your answer.

• 

Mark scheme

Examiners' feedback

• Higher achieving candidates developed sophisticated discussions of the social and cultural representations rather than simply describing the way Theresa May had been represented. 
• There were a wide range of interpretations about what constituted Hall's theory of representation; therefore, it was necessary to be broad in accepting candidates' application application of the theory to the two texts.
• Some candidates analysed the two texts and then tried to shoehorn Hall's theory into their answer
• Interpretations of Hall ranged from stereotypes, to power relations, analysis of gender and finally to reception theory 

Full mark answer Q1:

 

AO2: 1 – apply knowledge and understanding of the theoretical framework of media to analyse media products, including in relation to their contexts and through the use of academic theories Total 10 marks

Practise question 1 indicative content

·         Gauntlett’s theory applies to a sense of identity that a newspaper can offer its readers eg identity of a liberal, progressive arts loving Guardian readers or a patriotic, hard-headed Daily Express reader (ordinary person who likes to keep in touch and enjoys celebrity news) give evidence of these

·         Diverse and contradictory media messages – give examples

·         Both main images are identical and have been selected to represent Luxembourg’s prime minister at a press conference standing on his own signalling toward at a podium pointing at an empty

·         Empty podium significant as Mr Johnson was meant to be answering questions

·         This significant event is influenced by political bias – DE pro Johnson and anti European and Guardian anti Johnson more remain – support with text

·         The use of space and composition in the Guardian main image alongside the anchorage of headline/copy reinforces the narrative of Boris’ absence as cowardly or embarrassing

·         The DE layout forces focus onto Luxembourg PM and surrounds him with derogatory defensive text using words such as tiny haven, stage-managed, anti-Brexit, no wonder childish language

·         If Gauntlett says people use media to build self identities – The Guardian would appeal more to left wing Remainers and the DE to right wing leavers

NEA requirements and pitch

NEA requirements - make sure you've ticked these off first then be creative! We don't want a moderator to say it didn't quite fit the genre or the representations weren't clear enough.

https://www.ocr.org.uk/Images/465770-unit-h409-03-04-a-level-media-studies-making-media-nea-briefs-june-2020.pdf

Look through research and planning slides and look at the requirements of the spec such as different locations, representation of social groups, performance...

This is a presentation for the rest of the class, class feeds back you take on feedback. Look at statement of intent doc and see how you might apply them.

For TV Drama

- characters
- intro music
- narrative
- themes
- locations
- main influences
- look/style


For magazines:

- magazine ideas (3 different kinds)
- name of mag
- colour scheme fonts
- what kind of entertainment magazine
- what areas will be included in the contents pages (show some influences)
- ideas for front covers - choose from real magazines

For music videos:

- song choices - 3
- name of artist band
- style (find similar looking videos)
- performance, narrative
- costume/location ideas
- lyrics

http://gbhsmediastudies.blogspot.com/search/label/NEA

NEA samples

https://latymermedia2017alize.blogspot.com/

https://latymermedia2017derek.blogspot.com/


http://latymermedia2017livia.blogspot.com/


https://latymermedia2017morgan.blogspot.com/