Intro to Audience

Intro to audience from Great Baddow High School Media

Theory videos

LANGUAGE

Barthes - Semiotics - Denotation (Zoe/Grace)

Todorov - Narratology - Equilibrium (Nathan/Ella)

Neale - Genre - DISTINCT repetition and difference of conventions (Matilda)

Levi - Strauss - Structuralism - Binary opposites (Ella/Louis)

Jean Baudrillard- postmodernism - key terms simulacra and hyper reality (Fred)

INDUSTRY

Livingstone and Lunt - Regulation, who is it for and can it keep up with new technology? (James)

Curran and Seaton - more variety of media companies needed (Kieran)

David Hesmondhalgh - Concern over only a few companies holding a lot of power (George)


AUDIENCE

Bandura - Media effects (Maisie)

Gerbner - Cultivation (Rob/Sofya/Tom/George)

Stuart Hall - Reception (he has two theories on the list so stress this is the reception theory) Anjelica/Joe

Henry Jenkins - Fandom - internet allows fans to gather/create/share own texts (Brooke)

Clay Shirky - End of Audience


REPRESENTATION

Stuart Hall - Media stereotypes - Sam

Liesbet Van Zoonen - men and women are represented differently in the media - women are objectified  -  Daisy

David Gauntlett - identity and the internet/ each individual has a bigger variety of representations - Regan

Bell Hooks - race, class, gender affect patriarchal domination - Ami

Judith Butler - gender is a social contruction - masculine and feminine repetition - Lily

Paul Gilroy - colonies, representation of these groups are still affected by that time - Leo











For each of these you don't need too much more than what's been given to you by the board but it's not easy to understand without explanation or examples so you'll need to research other student presentations, Mrs Fisher's theory videos on youtube,https://www.youtube.com/channel/UCUKrxp4BcJrGLzmqAhCjASg
and give us examples we can relate to. Make it fun or serious but try and see if you can think of ways/tricks that you used last year when revising for your GCSEs to help you remember them.

Mise En Scene

Try these body language and facial tests. Are you any good at reading facial expressions and body language?

https://greatergood.berkeley.edu/quizzes/take_quiz/ei_quiz

https://testyourself.psychtests.com/bin/transfer

MISE EN SCENE ACRONYM - CLAMPS

You are going to create a new presentation account with emaze. Go to www.emaze.com and analyse 

Now try it with these print adverts:

Camera Shots

Upload videos with voiceover and white board explaining the shots and when they might be used.

Semiotics

Semiotics from Great Baddow High School Media


Today we are learning about SEMIOTICS - connotations and denotations. Find a tv programme/netflix/amazon programme to analyse, and apply the concept of semiotics, exploring signs and meanings in depth. You could have one column for connotation, and one for denotation. 

Genre

Genre task from Great Baddow High School Media

Steve Neale says 

• genres may be dominated by repetition, but are also marked by difference, variation and change
• the idea that genres change, develop, and vary, as they borrow from and overlap with one another (Hybrid genre for eg. Scary Movie, Hot Stuff, Zombieland

Intro

Intro lesson from Great Baddow High School Media