Tuesday, December 11, 2018

Newspaper construction task

Upload your newspaper alongside a Daily Mail cover you used as your main influence.

What was the task you were assigned?

What programme did you use to complete your task?

What tools did you use from your programme to create your task ie font websites, crop, colour changes etc?

What were the biggest obstacles to completing your task?

Describe your production and why you chose the various text headings and images?

What was your initial feedback? What did others say about your production?

Identify what went well and with hindsight what would you do differently?






Friday, November 2, 2018

Representation


  • Group countertypes and stereotypes to be uploaded onto google drive
•Representation in newspaper front covers of your choice:•

  • Upload Stuart Hall theory label theory - what is his representation theory?
  • Use your media language techniques to discuss representation in your clip.
  • What/who is being represented?
  • How is it being represented?
  • How is the representation made to seem 'true', 'commonsense' or 'natural'?
  • What is foregrounded and what is backgrounded? Are there any notable absences?
  • Whose representation is it? Whose interests does it reflect? How do you know?
  • What have you learnt about the overall direction of the film’s representation?
  • What way do you believe you have ‘received’ the meaning of the newspaper: through preferred, negotiated or oppositional reading? (Hall’s theory) Explain in detail, using supporting textual reference.

Friday, October 19, 2018

Advert evaluation

Write up individually into a paragraph. NEW LABEL ALERT REFLECTION (add your previous advert and your industry feedback to this also)


1) What was the task you were given and who was your target audience? As the audience wasn't typical of the product how did you manage to sell it? What was the name of your brand?

2) Who did you work with and how did you divide the research, planning, filming and responsibilities?

3) How did you plan your sequence?

4) What research and planning did you undertake?

5) What was you initial feedback? What did others say about your production? How successful was your sequence?

6) Identify what went well and with hindsight what you do to improve/do differently.

7) What have you learnt from completing this task (groups skills, communication, compromise, using your initiative, creative input, production skills, editing etc)

8) Looking ahead, how will this learning be significant when completing your future productions?

Thursday, October 11, 2018

Assessment 1A

Your assessment will cover some of the media framework - LIA (see the relevant labels) and some of the theories and vocabulary we've studied so far. We haven't done representation yet (R).


A) You will be asked to produce one piece of extended writing - 30 minutes


Areas​ ​that​ ​may​ ​be​ ​covered​ ​(where​ ​applicable);

  • The production company behind the media product being analysed.
  • How technological change has impacted upon how the product has been produced and how it is available to audiences.
  • Audiences
  • The genre of the product
  • Analysis of camera shots, fonts, text, language - overall mise en scene and semiotics
  • Discussion about the forms and conventions of the genre, audience expectations of the genre and whether the genre has evidenced change over time. Is hybridity used? Why (link to the audience)?
  • Remember to develop all of the points that you make and support all points with clear evidence from the text (when discussing issues of representation and audience).


B) Then there will be a section of short answers where you will be asked about theories and vocab - 20 minutes

I have sent you a file with all the theorists and the ones you might be tested on will all be from the Language and Industry categories.

Wednesday, September 26, 2018

Intro to Audience


Theory videos

LANGUAGE

Barthes - Semiotics - Denotation (Zoe/Grace)

Todorov - Narratology - Equilibrium (Nathan/Ella)

Neale - Genre - DISTINCT repetition and difference of conventions (Matilda)

Levi - Strauss - Structuralism - Binary opposites (Ella/Louis)

Jean Baudrillard- postmodernism - key terms simulacra and hyper reality (Fred)

INDUSTRY

Livingstone and Lunt - Regulation, who is it for and can it keep up with new technology? (James)

Curran and Seaton - more variety of media companies needed (Kieran)

David Hesmondhalgh - Concern over only a few companies holding a lot of power (George)


AUDIENCE

Bandura - Media effects (Maisie)

Gerbner - Cultivation (Rob/Sofya/Tom/George)

Stuart Hall - Reception (he has two theories on the list so stress this is the reception theory) Anjelica/Joe

Henry Jenkins - Fandom - internet allows fans to gather/create/share own texts (Brooke)

Clay Shirky - End of Audience


REPRESENTATION

Stuart Hall - Media stereotypes - Sam

Liesbet Van Zoonen - men and women are represented differently in the media - women are objectified  -  Daisy

David Gauntlett - identity and the internet/ each individual has a bigger variety of representations - Regan

Bell Hooks - race, class, gender affect patriarchal domination - Ami

Judith Butler - gender is a social contruction - masculine and feminine repetition - Lily

Paul Gilroy - colonies, representation of these groups are still affected by that time - Leo











For each of these you don't need too much more than what's been given to you by the board but it's not easy to understand without explanation or examples so you'll need to research other student presentations, Mrs Fisher's theory videos on youtube,https://www.youtube.com/channel/UCUKrxp4BcJrGLzmqAhCjASg
and give us examples we can relate to. Make it fun or serious but try and see if you can think of ways/tricks that you used last year when revising for your GCSEs to help you remember them.

Tuesday, September 18, 2018

Mise En Scene

Try these body language and facial tests. Are you any good at reading facial expressions and body language?

https://greatergood.berkeley.edu/quizzes/take_quiz/ei_quiz

https://testyourself.psychtests.com/bin/transfer

MISE EN SCENE ACRONYM - CLAMPS





You are going to create a new presentation account with emaze. Go to www.emaze.com and analyse 


Now try it with these print adverts:
Powered by emaze

Thursday, September 13, 2018

Camera Shots


Upload videos with voiceover and white board explaining the shots and when they might be used.

Wednesday, September 12, 2018

Semiotics


Semiotics from Great Baddow High School Media


Today we are learning about SEMIOTICS - connotations and denotations. Find a tv programme/netflix/amazon programme to analyse, and apply the concept of semiotics, exploring signs and meanings in depth. You could have one column for connotation, and one for denotation. 

Monday, September 10, 2018

Genre


Genre task from Great Baddow High School Media

Steve Neale says 
  • genres may be dominated by repetition, but are also marked by difference, variation and change
  • the idea that genres change, develop, and vary, as they borrow from and overlap with one another (Hybrid genre for eg. Scary Movie, Hot Stuff, Zombieland